This blog post explores how car manufacturers and automotive brands can adapt in times where the car industry is facing a digital disruption.
Read moreViral Advertising: Why this trend is important for you
Companies’ benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and the underlying sharing process.
Read moreSocial Media and Politics: The 2016 US Presidential Election
Social media, a driving force in political marketing has shaped the 2016 election and transformed the way presidential candidates communicate with the electorate.
Read moreSuccessful brand community on social media | A Nike case
User-generated content as the success factor to link brand community with social media performance – a guideline for businesses to achieve intended goals.
Read moreCollaborative consumption: Three ways to incorporate it into your business and three mistakes to avoid
Collaborative Consumption is changing consumer behaviour. Provided is an explanation of the phenomenon, three ways to incorporate Collaborative Consumption in your business and three mistakes to avoid.
Read moreThe evolution of the supermodel - How supermodels went from being mysterious in the 90ies to sociable in today’s social media era
90ies supermodels like Kate Moss were mysterious and untouchable. In today’s social media era models like Gigi Hadid are sociable and interact with fans using the Web 2.0
Read moreCelebrity Product Placement, Where Are You Going?
Product placement is increasingly common and frequent nowadays, products and brand logos can be easily found everywhere, from Coca-Cola's giant red cups with top icons sit behind in “American Idol”, to the Apple iMac used by Anne Hathaway in “The Devil Wears Prada”, and various products in many other occasions like music awards, film festivals, charity events, sport events, etc.
Along with the development of social media and market environment change, there is a new trend in celebrity product placement. Influencers like internet celebrities, instead of traditional high-profile celebrities, are going to be the new favorites of celebrity product placement. And the carriers of celebrity product placement are shifting from traditional media platforms to online social media platforms, like Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
Read moreRatings on human and self-presentation and personal branding
The consequences of ratings on human-beings and the facilitation to false and artificial self-presentation and personal branding.
Read more5 ways to handle a social media crisis for marketing managers - A case study of Samsung
Handling a social media crisis is a challenge and a confusing task for marketing managers due to the consumers’ empowerment. There are 5 ways to manage the crisis in order to save your brands reputation.
Read moreHarnessing User-Generated Content through Micro-Celebrity endorsements
Companies are engaging with micro-celebrity endorsements to gain access to highly engaged consumers, while using user-generated content of micro-celebrities to build their brand image
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