Associate Professor at the School of Economics and Management, Veronika has been working as an active researcher in international marketing and branding with the focus on emerging markets since 2002. Veronika has been responsible for several marketing courses at the masters levels.

Together, Veronika and Sean developed and co-instruct the master's course - Internet Marketing, Branding and Consumers - at  Lund University's School of Economics and Management. The course has been offered for 5 consecutive years and will continue in its shorter version in 2016.