Today anyone can blog to an audience of almost 2.5 billion people. Such is the power of peer-to-peer publishing. According to blogging.org there are about 50 million blogs online globally today cranking out about 500 thousands new posts a day. So how could you hope yo get your voice heard? Having a point of view on a topic that you care about is an important ingredient. Can you think of other success factors?

This blog provides an opportunity for BrandBa.se participants to find their voice online and to share their ideas with a broader audience. In some cases the posts which appear here have been written as part of the BrandBa.se program. In other cases, they may be simply be a BrandBa.se participant's first foray into the blogosphere. So please feel free to engage and comment. While you’re at it, why not tap your inner blogger and submit your own post for publication?