All in all, I do not consider myself highly technologically savvy, but just today I realized that I was woken up by the “Sleep Cycle alarm clock” application on my phone that got me up in the lightest phase of my sleep. Then I thought about how I had followed my morning routine – obviously I ate breakfast while checking up my e-mail, reading news and occasionally looking at facebook. Meanwhile“Google Maps” told me how much time I still had to catch my bus and not to come late to a class.  On Saturday night I would use “Uber” to get to the restaurant and plan vacation stays some other time using “Airbnb”. When did all happen that so many online businesses have emerged and successfully base their existence in the virtual locations?