After the theoretical exploration of the concepts of credibility, the importance of corporate blogs for companies and the distinctiveness of the blogosphere, I will now go into more detail. The company Bertolli experienced a shitstorm on the Facebook page of its corporate blog due to a wrong behavior in the blogosphere, harming the company’s credibility. Let’s see what happened. 

3 weeks ago I came across an article talking about a ‘dishstorm’ on Facebook that hit the company Bertolli. Being unfamiliar with the term ‘dishstorm’ (most probably because it’s a new phenomenon) the article immediately caught my attention. The company seemed to have played against the social rules with the Facebook page of their corporate blog. As a result they faced a ‘dishstorm’ from independent food bloggers, which harmed the company’s credibility and reputation.