Lund – It is great that nowadays everything and everyone can be rated. But, there also is a seam side to this: the customer almost gets unlimited power. In the peer-to-peer economies, service-providers for companies such as Uber, a taxi alternative, and Airbnb, a hotel alternative, are scared to death to make the slightest mistake. This article describes the journey of consumer power through the rise of the internet and web 2.0and implications of this power in the sharing economies.