During 2015, the designer brand Burberry decided to break all norms of luxury fashion with their social media activities, creating one of the most talked about marketing campaigns of the year, reaching millions of people all over the world. Here's why they did it.
Read moreFrom all about the company to all about the consumer
A major change in the last ten years is social media. It can be defined as “the communication systems that allow their social actors to communicate along multiple ties (Peters et al, 2013). In it, user generated content has grown in importance. This leads to two questions: What kind of consequences does it have for marketers and how can they best adapt?
Read more