Small and Midsize Businesses (SMBs) within Business to Business (B2B) might hesitate about exploiting and leveraging social media since they may question the purpose, objectives and Return On Investment (ROI). This text will explore these topics.
Read moreHow to measure return on investment (ROI) in social media?
This article addresses the importance of return on investment when it comes to social media and looks into ways of measuring it.
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