Finally, it´s getting closer, my weekend trip where I´m just going to spoil myself. I´m going to stay at a nice hotel, eat a lot of nice food and just enjoy life. I can´t wait! And to get the most out from the weekend I have off course been doing my research on TripAdvisor where UGC and eWOM has guided me. I´ve booked the hotel with the highest ranking, reserved a table at the best reviewed restaurant, and decided on which shopping area to visit based on recommendations. I will have the best vacation ever!