April 24, 2014

NEW SOCIAL MEDIA TREND: Buying Fake Followers

In the current marketing landscape and Web 2.0, social media has become a necessary tool to increase brand awareness, solicit promotions and interact with current and potential customers. Social media sites allow companies to increase their visibility and create networks in order to share thoughts and information with users that can potentially turn into investments (Akar, 2011). With Facebook’s over 1-billion users and Twitter’s 600-plus million users, these platforms provide an aggregated audience for company’s to interact with (Statistic Brain (a & b), 2014; Hanna, Rohm & Crittenden, 2011). Because of the value social media can create for a business, it is no surprise that there has been an emerging trend of companies using services to purchase Twitter followers and Facebook likes.