Chinese consumers keep pace with Web 2.0 and use their Chinese-based social media to network and communicate with people. WeChat has been seen as the Facebook of China (Johnson, 2015) due to its huge user base in China. According to the statistics, WeChat had more than 600 million monthly active users in 2015 (Johnson, 2015) In comparison with another Chinese social network giant, Weibo (Chinese Twitter), which only had around 200 million monthly active users in the year 2015 (Smith, 2015), WeChat has become the biggest social media in China. As a result, for those companies who want to develop successful brands’ marketing strategies via social media in China, learning how to leverage WeChat can be very effective and important.