Social Media – The New Source of Inspiration

Let’s consider two scenarios: 

January 1990: “What do you think about summer holidays this year? Let’s go to the travel agency tomorrow and get some brochures for inspiration.” 

January 2014: “What do you think about a trip to London next weekend? My friend just posted some great pictures of her shopping at Oxford Street. Also holidayguru posted a deal – Two people, London, only 100 pounds.”