Social media is not a hard-selling vehicle. Instead, social media has set the trend for B2B companies’ digital marketing strategy to focus on relationship- and brand management. This paper provides four reasons why you should engage in humanizing your B2B company through social media despite several barriers.
Read moreWhy are social media an inevitable part of B2B?
By now, in 2016 everyone is aware of the great development of the technology, the rise of the internet and the emerged Web 2.0. Not only individuals but also businesses have witnessed those major changes and have tried to adapt to it.
Today the internet is full with different social media such as Facebook, Twitter, LinkedIn etc. that continue to develop and multiply. Furthermore, more and more people move to portable gadgets in order to be reachable everywhere and at any time. According to Kingsnorth (2015) someday this will lead to a completely mobile world where using social media as well as wearable technology will be the norm.
Read moreIs inbound marketing a winning strategy for b2b sector? Part 2.
In the first part of this article, inbound marketing was introduced as a new solution for Internet marketing strategy of b2b companies. Moreover, three key elements of inbound marketing were discussed along with the reasons why inbound marketing is the right decision for the b2b sector. In the second part the methods of the inbound marketing will be analyzed in more details taking into account the possible constraints b2b firm can be faced with.
Read moreIs Inbound Marketing a winning strategy for b2b sector? Part 1.
Various scholars share the view that Internet marketing is shifting from being merely a firm’s monologue towards a more interactive approach with customers on the Internet. Recent findings have shown that the increase in customers’ power along with the rise of social media has altered the traditional concepts of marketing (e.g. Lusch & Vargo, 2009, Gensler et al, 2013, Gagnon, 2014a).
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