Social media has been a buzzword for a long time and the realization that companies need to use social media to interact with their consumers is not new. The shift in power, from company to consumer, has arisen as an issue (Christodoulides, 2009) in regards to more traditional brand management practices (Keller, 1993).
Read moreSocial Media in Third-sector Branding. Part 2
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read moreSocial Media in Third-sector Branding. Part 1
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read more