Companies’ benefits from publishing a viral advertisement are portrayed by focusing on the necessary characteristics and the underlying sharing process.
Read moreConsumer power vs. brand power. Part 2
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read moreConsumer power vs. brand power. Part 1
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read more