Thorugh examine the event Nike blast emphasize that the firms online assets (social media) and offline assets (traditional marketing) are of equally importance in the web 2.0 era and make better results together than separately.Enabling internet and social networking into companies business strategy while not making traditional media obsolete.
Read moreLearn by example – success and fail cases of companies using social media platforms
This paper discusses the opportunities and challenges of using social media to enhance a brand and provides some best practices on the basis of real-life cases
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