New technologies and crowd-sourcing have led to a mutual influence of consumer power and web-activism. This has been a growing phenomenon during recent years with phenomenal success for humanitarian, political and civic causes. Millions of signatures have been collected for petitions from all around the world within very short timeframes and events like COP21 showed how online activities help support activism on the streets. Is this ultimate global citizenship and another channel for empowered consumers to express their genuine interest in challenges worldwide? Or is it ‘slacktivism’ and far away from the core principle of activism?