Currently, I follow VW’s pitch for one of the biggest media budgets in the world of 2.5 billion dollar. However, it is not the well-known rivalry of VW’s long-standing partner agency Mediacom with other well-established players that draws my attention to the crisis-stricken company. Rather VW’s unconventional decision to allocate part of the gigantic media budget to a new player on stage causes a sensation like a Shakespeare drama: Rumour has it, that the media platform Blackwood Seven will receive a double-digit amount into the million (http://www.wuv.de/agenturen/vw_pitch_erste_entscheidung_gegen_mediacom) from the budget (Kalka, 2016).