How Does the Coca-Cola Company Use Storytelling in its Content Marketing Strategy to Emotionally Connect with its Users? Part 1

February 8, 2016 BrandBa.se

This citation by the content marketing expert Joe Pulizzi already claims the basic meaning and the overall purpose of this blog post: To show that storytelling in one’s content marketing strategy is key to establish an emotional relationship with one’s users in today’s world (Pulizzi, 2012; Singh and Sonnenburg, 2012).

Branding your senses

April 4, 2014 BrandBa.se

The paper offers a touch upon the first explorative findings of sensory branding; a description of these findings is given, including examples and further elaboration of sensory branding.