Omni-Channel Retailing represents the present and the future! To satisfy todays customers and digital natives, online and offline need to be complementary
Read moreConsumer behavior of the new online shopper
This is a paper about: consumer behavior of the new online shopper. Differences between gender and consumer behavior such as hedonic and utilitarian motives are discussed. The research question that follows is: who is the new online customer? Issues that are talked about are: internet use, social interaction, motivations of the different gender.
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