Brand communities, consumer tribes and tribal marketing, are much talked about terms in the social media discourse, coined by Web 2.0 luminaries as Seth Godin. Yet, do you fully understand the phenomenon behind the buzz? To successfully adapt tribal marketing strategies you first need to understand what tribes are and how their rise in social media has changed the way we connect and consume. Find out about the three factors that drive tribe experiences online and see how they change marketing as it used to be.