Social media has emerged as one of the most prominent, if the most prominent, forms of marketing and advertising today. Although nearly every conceivable product that is manufactured is also sold over social media, clearly some products have been more heavily promoted through this channel. In this way, thousands of exercise institutions such as gyms, yoga centers, or at-home fitness programs are in operation that have used social media to advertise the health benefits of their systems. However, because of conflicting opinions on exercise and the growth of a significant amount of questionable exercise practices, it is not easy to exactly determine just how truthful and ethical the issue of social media in this context of exercising is for improving health conditions.