Social media is fundamentally transforming marketing through consumer-generated content and the all-powerful practice of electronic word-of-mouth (eWOM). Young vloggers, often referred to as YouTubers or creators, with vast numbers of dedicated followers, utilize their celebrity status and social media channels to spread marketing messages for products directed to even younger audiences. Though not all videos and images are sponsored, it is difficult to recognize which ones are, especially for gullible tweens ages eight to twelve. How ethical is this practice and what should we as marketers do about it?
Read moreThe new age of social media advertising: Snapchat?
Nowadays, almost everyone has heard about Snapchat, the mobile app for sharing entertaining content. However, the more interesting question is, whether this unique mobile app is perceived as a social media platform for advertising and marketing. The most recent event that proved what a powerful advertising tool Snapchat might become was Super bowl in 2016. The worldwide prominent American football event in 2016 is not only related with the championship of the National Football League for Denver Broncos, but it also provoked analyses of the social media activity. For a first time since many years the social activity was not solely dominated by Facebook and Twitter.
Read moreImprove your Mobile Marketing Strategy
The need of mobile marketing is growing. Learn how to improve your mobile marketing strategy with these simple tactics. Adapt your strategy for success.
Read moreSocial media: Are marketers using it right? Part 2
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read moreSocial media: Are marketers using it right? Part 1
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read more