During the past 10 years, the importance of the Internet has won increased attention for both consumers and corporations worldwide, where the accelerating business environment allows corporations to reach consumers in total new ways through social platforms like: Facebook, Youtube & Twitter. Companies increasing focus on reaching the consumers through the World Wide Web, puts increasing pressure on the marketers to adapt to the changing circumstances of promoting and connecting with the consumers. With the overall objective to improve sales, revenues and meet the increasing expectations from the consumers. The purpose of this blog post is therefore for the reader to get a deeper understanding on how the internet has changed consumers in the past 10 years and how the marketers within corporations can use the shifting market trends to adapt in the best possible way in the years to come.