With the new media landscape we face a new era of consumer involvement that for the companies needs attention to. The new way of approach is the use of social media such as blogs, Twitter, Facebook, and other Web 2.0 platforms. As said this is where the consumers are, contributing, sharing and accessing constantly on the overall World Wide Web. This new thing is not only for shaping the consumers but also to empower them in the fields of internet marketing. For the marketers this means that if they can through social media influence the consumers’ perception and behavior then marketers can reap the commercial gains as long as companies are willing to adapt to the behavior of their consumers (Akar and Topcu, 2011).

During the past 10 years, the importance of the Internet has won increased attention for both consumers and corporations worldwide, where the accelerating business environment allows corporations to reach consumers in total new ways through social platforms like: Facebook, Youtube & Twitter. Companies increasing focus on reaching the consumers through the World Wide Web, puts increasing pressure on the marketers to adapt to the changing circumstances of promoting and connecting with the consumers. With the overall objective to improve sales, revenues and meet the increasing expectations from the consumers. The purpose of this blog post is therefore for the reader to get a deeper understanding on how the internet has changed consumers in the past 10 years and how the marketers within corporations can use the shifting market trends to adapt in the best possible way in the years to come.