Brand communities on social media platforms can have a tremendous influence on a company’s overall reputation, either in a good or bad way.
Read moreThe Internet Freedom Paradox - Seeking the Optimal Choice Online
The Internet offers us as consumers an abundance of different choices. However, having many options do not always help us to find the optimal choice online.
Read moreHow has the Internet changed consumer over the past 10 years and how can marketers best adapt?
With the new media landscape we face a new era of consumer involvement that for the companies needs attention to. The new way of approach is the use of social media such as blogs, Twitter, Facebook, and other Web 2.0 platforms. As said this is where the consumers are, contributing, sharing and accessing constantly on the overall World Wide Web. This new thing is not only for shaping the consumers but also to empower them in the fields of internet marketing. For the marketers this means that if they can through social media influence the consumers’ perception and behavior then marketers can reap the commercial gains as long as companies are willing to adapt to the behavior of their consumers (Akar and Topcu, 2011).
Read moreConsumers’ transition from traditional marketing to social media marketing era
This paper examines how social media acts as a catalyst in consumer purchasing process and what the implications are for companies’ reputation management.
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