Brand communities on social media platforms can have a tremendous influence on a company’s overall reputation, either in a good or bad way.
Read moreNew Update Available: Identity 2.0 (Extended version) – Part 2
In the first part we found out that we, as individuals, have an extended digital self, which consists of different objects we gather around us, including online profiles and digital re-embodiments of ourselves. Although some characteristics of our representations might not completely mirror our real self, we are able to integrate them in our identity as long as we can identify with them.
Read more