Facebook is one of the most powerful social medias with billons of users. Content wise, it is not possible to absorb everything and therefore Facebook sort out the information in the News Feed. For brands, it is hard to reach out to customers on Facebook; instead there is a high risk of becoming invincible. The barrier for brands to be visible in the News Feed increased last year when Facebook decided to change its algorithm.
Read moreMarketing with social media in online purchasing service for the overseas Chinese: Part 2
This paper tells you the importance of marketing with social media in online purchasing service for the overseas Chinese and factors companies in this business field should consider when marketing their online purchasing service to their overseas customers with social media.
Read moreMarketing with social media in online purchasing service for the overseas Chinese. Part 1
This paper tells you the importance of marketing with social media in online purchasing service for the overseas Chinese and factors companies in this business field should consider when marketing their online purchasing service to their overseas customers with social media.
Read moreBranding on Facebook – does it pay off for marketers?
As nowadays Facebook is being exploited by every marketer, the question arises whether these branding efforts payoff. The report touches possible ways to measure the efficiency of one’s branding and evaluates the branding environment Facebook does offer.
Read moreFacebook is dead! Online Marketing, Postmodernism, and The Fall of Global Online Networks
Web 2.0 has changed the rules of marketing and social interaction. Facebook is dead and global online networks will struggle to stay relevant in the future.
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