Snapchat helps brands showcase their personality, facilitates matching of personality of consumer and brand, increases levels of engagement due to intimate communication channel
Read moreCan Influencer Marketing actually cut through the noise?
It’s very noisy out there in the digital sphere. With 547.200 Tweets, 123.060 posts on Instagram and 2.780.000 video views per minute the internet is crowded, noisy and busy. This massive content had a huge growth with the emergence of Web 2.0 and an even bigger growth with the increase in Social Media platforms.
Read more360 Degree Videos - An Online Marketing Revolution? A Critical Review and Outlook for Social Media Marketers
360 degree virtual reality videos seem to be the newest trend in online video marketing. 360 degree videos attract attention, drive interaction and views are growing rapidly. First figures predict better click-through and engagement rates than traditional videos. But has this new technology a revolutionary potential? This E-paper provides a critical review and outlook for social media marketers.
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International brand managers and strong social media presence. Part 2
As discussed in the first part, strong social media presence on the social media platforms presents both advantages and disadvantages (Barwise and Meehan, 2010). The companies are thus able to use a two-way online communication model to market their products to the audience and get some positive and negative feedback that will help companies improve the quality of their products and offer more brand value for its customers (Akar, 2013).
Read moreInternational brand managers and strong social media presence. Part 1
A paper on how strong social media presence can weaken the brand.
Read moreViral Content in Marketing – Case: the Neknomination craze
This blog article presents the 7 characteristics of viral content and what marketers can learn from the viral Neknomination craze.
Read moreFacebook is dead! Online Marketing, Postmodernism, and The Fall of Global Online Networks
Web 2.0 has changed the rules of marketing and social interaction. Facebook is dead and global online networks will struggle to stay relevant in the future.
Read moreShould we apply the traditional 4p's of marketing online?
There are numerous voices claiming that the 4P’s are not applicable when working with marketing online. Revisionists claim that a new paradigm is needed to understand marketing carried out online (Schultz, 2001; Kalyanam & McIntyre, 2002). Conservative voices rather argue that angles of the new environment should be incorporated into the old framework (Peattie, 1997; Bhatt & Emdad, 2001; Allen & Fjermestad, 2001; Möller, 2006).
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