Native advertising can be a variety of online marketing types which have in common that they aim to limit disruption in the consumers' online experience (Campbell and Marks, 2015). Proponents of native advertising argue that this content provides readers with useful additional information and content choices (Carlson, 2015). However, according to research consumers are not always able to differentiate between traditional news content and native advertising (Campbell & Marks, 2015). Hence, the placement of advertising where people expect to read news raises questions in terms of journalism ethics (Carlson, 2015).
Read moreBlogs, Bloggers, Blogging: The role and the power of blogs
Blogs are social media phenomena, which evolved together with the Web 2.0. The current blogosphere is saturated. But do we really know what role blogging has and who are bloggers? Are blogs a powerful or influential tool in the digital era?
Read more