Social Media as a Tool to successfully attract Talent: This paper examines the area of employer branding with a focus of its successful implementation within social media. A theoretical frame and a practice case (Bertelsmann AG) are delivered.
Read moreThe purpose of this paper is to analyze challenges and opportunities for branding in social media by looking at free online workout platforms. Therewith, a contribution will be made to possibilities when dealing with free online services through social media. Next to that, a deep cultural analysis of the focused group will be exposed, and the paper will provide pragmatic insights as to how marketers can promote and use brand exposure.
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There are numerous voices claiming that the 4P’s are not applicable when working with marketing online. Revisionists claim that a new paradigm is needed to understand marketing carried out online (Schultz, 2001; Kalyanam & McIntyre, 2002). Conservative voices rather argue that angles of the new environment should be incorporated into the old framework (Peattie, 1997; Bhatt & Emdad, 2001; Allen & Fjermestad, 2001; Möller, 2006).
Read moreToday anyone can blog to an audience of almost 2.5 billion people. Such is the power of peer-to-peer publishing. According to blogging.org there are about 50 million blogs online globally today cranking out about 500 thousands new posts a day. So how could you hope yo get your voice heard? Having a point of view on a topic that you care about is an important ingredient. Can you think of other success factors?
This blog provides an opportunity for BrandBa.se participants to find their voice online and to share their ideas with a broader audience. In some cases the posts which appear here have been written as part of the BrandBa.se program. In other cases, they may be simply be a BrandBa.se participant's first foray into the blogosphere. So please feel free to engage and comment. While you’re at it, why not tap your inner blogger and submit your own post for publication?