The concept of Influencer marketing is broad. This blog post is going to focus on how brands utilize influencers and increase visibility on social media.
Read moreRise of the Fashion Bloggers: A Trend Fashion Brands Shouldn’t Miss
Concentrating on the Swedish fashion blogosphere, two important features of fashion blogs will be discussed, and practical advice offered for fashion brand managers.
Read moreInfluencer Marketing: The Era of Social Media Influencers – Are they really your friend?
75% of marketer cooperate with Social Media Influencers to gain more customers. The problem: Customers often don’t know about the sponsorship. 5 tips how customers can recognise paid posts.
Read moreWhen social media branding is a struggle: About relationship marketing and strategy for the online success of sports clubs
With a social media strategy and relationship marketing approach, non-profit sports brand can increase their online success.
Read moreEnough is enough! Why our planet calls for responsible online marketing managers
Online marketing managers often make decisions that are selfish and purely firm-oriented. By applying a three-element sustainable online marketing road map, they can develop a responsible and purpose-driven strategy.
Read moreCreative ads as a means to tackle advertisement overload
Advertising creativity can be used to tackle the problem of advertisement overload, and benefits both consumers and companies.
Read more4 Reasons Why a Brand Wants You to Promote them on Instagram
Find out more about why a brand could reach out to you to promote it on Instagram. A list of four reasons are included and will make you gain better insights.
Read moreFrom Open Source Branding to Social media CRM: What can be learned from the success of GoPro?
Open Source Branding and Social Media CRM: How Brands engage customers in the digital environment. The success of GoPro in social media and User Generated Content (UGC).
Read moreShopping with VR-glasses: is virtual reality the future for retail?
Virtual reality offers promising possibilities for the retail industry. Is online shopping with VR-glasses the future? Will we see more immersive marketing campaigns?
Read moreThe power of hashtags: Using travel experiences by tourists for destination branding on Instagram
This blogpost addressed the co‑creation of destination branding and its challenges today. Hashtags help gathering all travel experiences shared by tourists on Instagram.
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