Open Source Branding and Social Media CRM: How Brands engage customers in the digital environment. The success of GoPro in social media and User Generated Content (UGC).
Read moreThe impact of social media on customer communication and modern day marketing
The 21st century has been characterized by various developments, shifts and changes worldwide. Many of these shifts and changes, especially within a marketing context, have been fuelled by the nowadays omnipresent Internet and all the platforms and tools found within. Businesses need to adapt their ways of interaction with their customers and clients. Here fore, several authors offer several approaches on which path to take in order to maximize the potential offered by the World Wide Web.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 2
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 1
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read more