Images have the ability to influence directly and are considered more credible than words spoken or written (Vilnai-Yavetz and Tifferet, 2015). Exemplified in the idiom: ‘an image is worth a thousand words’, which indicates images are able to convey many meanings that cannot be so clearly communicated in a simple text message. Currently, communication is driven by technology, which has consequently led to the social media rave. Images are being sent, posted and shared to a large extent through these means by people “seeking to construct an image of themselves” (Leary and Kowalski, 1990), increasing likeability and trying to create a desired impression (Vilnai-Yavetz and Tifferet, 2015). A key way of doing so, however, is by enhancing their status through their clothing and objects, which appear with them in their photos (Johnson et al., 2008).
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 2
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 1
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read more