How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 1
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreGamification as an approach to meet the new customer in the Web 2.0 era
New channels and emerging technologies facilitate the access and sharing of information, resulting in a power-shift towards the consumer (Christodoulides, 2009). Those empowered consumers decide for themselves where, how and which voices to hear (Winer, 2009). Thus, the hitherto prevailing paradigm of push-marketing has been replaced by pull-marketing.
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