Would you like to suggest ideas to your favorite company and, hopefully, see them implemented? And you, managers, would you like your online community to provide you with new ideas? What about you, students, would you like to know more regarding Crowdsourcing? Well, if your answer is “yes”, keep reading this e-paper. In fact, the purpose of the author of this work is to give an overview of Crowdsourcing and its current examples by answering a set of questions (“What is Crowdsourcing?”, “What are the main examples of Crowdsourcing?”, “Is it worth to implement Crowdsourcing?”) with the help of literature.
Read moreCo-creation With Online Communities: What Are The Benefits And Risks For Companies? Part 2: Benefits and Risks of Co-Creation With Online Communities
The first part of this article clarified what co-creation is and what online co-creation communities are. The following part will explore the benefits and risks of co-creation in online communities for companies. Due to the variety of different communities, the focus will lie solely on company created online communities.
Read moreGenerating Innovation with Crowdsourcing: How McDonald’s got 116.000 new Burger Creations within 5 Weeks
Today, the need for innovation is an integral part for companies in all industries. Developing innovative ideas and implementing them in everyday practice is seen as a core competency for long-term market positioning and economic growth (Fagerberg, 2005).
Read more