Co-creation With Online Communities: What Are The Benefits And Risks For Companies? Part 2: Benefits and Risks of Co-Creation With Online Communities

February 1, 2016 BrandBa.se

The first part of this article clarified what co-creation is and what online co-creation communities are. The following part will explore the benefits and risks of co-creation in online communities for companies. Due to the variety of different communities, the focus will lie solely on company created online communities.

Co-creation With Online Communities: What Are The Benefits And Risks For Companies? Part 1: Co-creation and Online Co-creation Communities

January 28, 2016 BrandBa.se

Over the years the business world, especially marketers, became familiar with the omnipresent terms of customer involvement, engagement or crowdsourcing. But more recently, a new term is gaining popularity: co-creation.