The first part of this article clarified what co-creation is and what online co-creation communities are. The following part will explore the benefits and risks of co-creation in online communities for companies. Due to the variety of different communities, the focus will lie solely on company created online communities.
Read moreCo-creation With Online Communities: What Are The Benefits And Risks For Companies? Part 1: Co-creation and Online Co-creation Communities
Over the years the business world, especially marketers, became familiar with the omnipresent terms of customer involvement, engagement or crowdsourcing. But more recently, a new term is gaining popularity: co-creation.
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