From the information presented in the first part, it can be inferred that the current MOOCs business model is facing serious issues of quality, pedagogy, sustainability, awarding of credit, and low completion rates (Jona & Naidu, 2014). 

Universities need to change this status quo situation by designing a product that can bring some quality assurance and in the same time to offer the totality and complexity of the university degree (Funell, 2013). The answer lies in a more blended model, which will combine the traditional and online education, and will bring a meaningful user experience. 

The year is 2020, and you are in front of your computer, searching for a master’s program. There is an advertisement on your top choice university’s Web page about a MOOC postgraduate program that the university is offering, and which is of a particular interest to you. After getting all the information needed, you decide to apply through their MOOC online platform. Finally, you can get the opportunity to earn a degree in just a few months, taking all the classes and exams through the internet, from your home!