The need of mobile marketing is growing. Learn how to improve your mobile marketing strategy with these simple tactics. Adapt your strategy for success.
Read moreThe social media marketing revolution: how to approach the empowered consumers.
This article illustrates how the advent of the Internet and of social media empowered consumers, and provides marketers with a successful approach to social media marketing. Nowadays, consumers have a two-way, close relationship with companies, therefore more interaction and engagement with them is necessary. Companies active on social media have a greater exposure and, thanks to an enhanced word of mouth, have a much higher credibility. However, social media marketing should not be considered as a panacea and it should be adequately integrated with traditional marketing practices in order to reach a critical mass. To better explain how can marketers best adapt, two successful examples of social media marketing campaigns are provided: the Oreo’s Daily Twist campaign and the Budweiser’s knitting-machine campaign.
Read moreAre there five characteristics of viral success?
Assessing five characteristics of a video which can lead to viral success and evaluating them with academic evidence
Read moreMarketing with social media in online purchasing service for the overseas Chinese: Part 2
This paper tells you the importance of marketing with social media in online purchasing service for the overseas Chinese and factors companies in this business field should consider when marketing their online purchasing service to their overseas customers with social media.
Read moreMarketing with social media in online purchasing service for the overseas Chinese. Part 1
This paper tells you the importance of marketing with social media in online purchasing service for the overseas Chinese and factors companies in this business field should consider when marketing their online purchasing service to their overseas customers with social media.
Read moreWhy does Strong Social Presence magnify Brand Weakness and how can International Brand Managers address this with the help of adequate Webcare?
Social media presence magnifies brand weakness. Learn about the challenges that companies and their brands face by being online and how to deal with them through adequate webcare.
Read moreWhy strong social presence magnifies brand weaknesses and how brand managers can address this?
Brands present in the social media environment created tools for consumers to critique brands and magnify weaknesses, due to transparency, loss of brand message and power of social networks
Read moreTransmedia Storytelling - How to keep media multitasking audiences happy. Part 2
What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign?
Read moreTransmedia Storytelling - How to keep media multitasking audiences happy. Part 1
What is transmedia storytelling? How can marketers use it to capture the attention of media multitaskers? How did Coca Cola implement this strategy into their “Happiness Factory” campaign?
Read moreGeneration Y’s Use of Social Media. Part 2
How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.
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