How Generation Y is using social media and how the Digital Natives are influencing the way companies interact with consumers and recruit young talents.
Read morePersonal Branding on Social Media: an Opportunity for All Generations?
How are personal brands built in social media by different generations? Example cases of Jamie Curry, Pete Cashmore and Tom Dickson.
Read moreViral Content in Marketing – Case: the Neknomination craze
This blog article presents the 7 characteristics of viral content and what marketers can learn from the viral Neknomination craze.
Read moreConsumer power vs. brand power. Part 2
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read moreConsumer power vs. brand power. Part 1
Social media increases consumer power and challenges the traditional power of brands. Collaboration can be a beneficial solution for both.
Read morePrankvertising, a new strategy for Viral Marketing in movie industry –Thinkmodo as a case study
Prankvertising strategy has been introduced to marketers in movie industry. This new trend in viral marketing attracts million views of people within a few days.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 2
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow has digitalisation changed the way films and TV shows are promoted? Part 1
How the promotion of TV shows and films has changed as a consequence of the digital revolution brought by digitalisation.
Read moreHow to measure return on investment (ROI) in social media?
This article addresses the importance of return on investment when it comes to social media and looks into ways of measuring it.
Read moreThe power of consumer generated storytelling for heritage brands in online communication
Heritage brands are confronted with the challenge of staying relevant in the era of online communication. Consumer generated storytelling can be the answer.
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