This review treats the consumer empowerment through web 2.0 and how marketers can best adapt.
Read moreSocial media: Are marketers using it right? Part 2
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read moreSocial media: Are marketers using it right? Part 1
Marketing managers are embracing social media, but many fail to use them effectively in their marketing strategies or choose the wrong social media platform.
Read moreSocial Media in Third-sector Branding. Part 2
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read moreSocial Media in Third-sector Branding. Part 1
Social media represents an unprecedented era of opportunities for third-sector organizations to communicate and interact with stakeholders in a on a global scale and with low costs.
Read moreBuying Fake Twitter Followers: Is It Worth It?
April 24, 2014
NEW SOCIAL MEDIA TREND: Buying Fake Followers
In the current marketing landscape and Web 2.0, social media has become a necessary tool to increase brand awareness, solicit promotions and interact with current and potential customers. Social media sites allow companies to increase their visibility and create networks in order to share thoughts and information with users that can potentially turn into investments (Akar, 2011). With Facebook’s over 1-billion users and Twitter’s 600-plus million users, these platforms provide an aggregated audience for company’s to interact with (Statistic Brain (a & b), 2014; Hanna, Rohm & Crittenden, 2011). Because of the value social media can create for a business, it is no surprise that there has been an emerging trend of companies using services to purchase Twitter followers and Facebook likes.
Read moreThe Online Grocery Shopping Revolution
‘The online grocery shopping revolution’, is a preparation guide for grocery-chains in developed countries. It provides an outlook on the online grocery shopping market, e-grocery business models and how to prepare for the future.
Read moreBeyond Facebook: the Power of Niche Social Media for Entrepreneurs
It is easy for an entrepreneur to get caught up in the trivial aspects of social media such as Facebook, but success may be hiding in niche social media.
Read moreUser-generated brand storytelling: pushing brand’s reputation towards the edge of the cliff
A powerful online community of arbiters, commentators and critics uses social media platforms as a setting to share and spread user-generated brand stories of disappointment and frustration, thus putting the brand’s reputation at risk.
Read moreOmnichannel retailing – why and how businesses must adapt: Part 2
A paper about omnichannel retailing. Why and how retailers must adapt to the online and offline environments integration.
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